No.1 Fur Webzine in KOREA Monday 11th of December 2017
케이.퍼.뉴스 – No.1 Fur Webzine
케이.퍼.뉴스 – No.1 Fur Webzine

Jewellers from House of Amber and furriers from Kopenhagen Fur have created an exclusive A/W 2014 collection

Jewellers from House of Amber and furriers from Kopenhagen Fur have created an exclusive A/W 2014 collection
코펜하겐 퍼 2014 A/W 컬렉션에서 호박과 모피가 조화를 이루었습니다.



Amber, fur and angels join forces

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The Danish jewelry company House of Amber and Kopenhagen Fur launches Wednesday a joint collection in which the Danish world-class products amber and fur are combined in exclusive styles. In this regard, there will be three huge shows in Shanghai where ‘Danish Angel’, the ballet dancer Sidsel Boye Rasmussen, is performing.

Jewelers from House of Amber and furriers from Kopenhagen Fur have created an exclusive A/W 2014 collection. It combines fur and amber, which are products where Denmark is world market leaders and has huge successful in China.

-It is an honor for House of Amber to cooperate with Kopenhagen Fur. Together, we have worked hard to create a timeless collection with fur and amber, and I am convinced that it will be very well received in China, says Dennis Jørgensen, General Manager, House of Amber, China.

-The collection is the result of Nordic designers’ creativity with Nordic, natural materials. It will definitely be a hit among the discerning Chinese jewelry and fur fans, agrees Chris Cui, General Manager, Kopenhagen Fur Beijing.

Perfect ambassador

The launch of the collection takes place from the 30th of July to the 5th of August. It is showcased in the impressive Jiu Guang department store in Shanghai, where anyone interested is free to take a look and try on the different styles.

In addition, House of Amber and Kopenhagen Fur are hosting three shows where Sidsel Boye Rasmussen, the 14-year-old ballet dancer from the small Danish town Struer, will perform a dance. She is dubbed ‘English Angel’ by the Chinese people after winning their hearts and virally braking through the social media wall.

- Sidsel reflects some of the core values ​​that Kopenhagen Fur and House of Amber stands for. Next to the mermaid, she must be the most popular Danish girl in China at present. She is the perfect role model and brand ambassador for both fur and amber, says Julie Maria Iversen, Head of Kopenhagen Nexus.

At the opening ceremony Wednesday, Sidsel Boye Rasmussen is performing a dance wearing a fur jacket embellished with amber from the collection. She is very excited and very happy to team up with Kopenhagen Fur and House of Amber at the upcoming event in Shanghai, she said in an interview with Danish Broadcast Cooperation, just before boarding the flight to China.






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